IKEA Festival – where design & lifestyle comes together

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Best #IKEAhack – IKEA festival

Photo courtesy ofIKEA

Let’s Make Room for Life

Last month I had to pleasure to attend to the IKEA Festival Press day. Like I told you in my last post I packed my bag along with some Danish design treats, see below – and went to Italy to attend the Salone del Mobile 2017 along with the other the other #ddbloggers.

IKEA festival

Beautiful ring fromStrups,Bag,Kontainer Copenhagen, Art prints, Vee Speers from Vissevasseand pencils and calendars fromKartotek Copenhagen

Today I’ll share some the best from the IKEA/ Deezen micro-festival, “Let’s Make Room for Life”. Housed in a warehouse in Milan’s Lambrate district IKEA transformed the venue into a bazaar of architecture, design, sustainable lifestyle and good food.

To most of us, the living room is the most important room in our homes, it’s the place you go to unwind, chat with your loved ones and entertain. While technology and the way people interact are rapidly evolving IKEA showcased their take on the redefined space.

OPENHOUSE area

To showcase how to embrace the today’s challenges, IKEAhad brought top notch creatives, designers and stylists, OPENHOUSE, the British designer Faye Toogood, Anna Lenskrog Belfrage and Pella Hedeby. The outcome was based on the two mega-trends; technology & urbanisation. By the minute technology changes how we interact, consume, create and how we experience.

OPENHOUSE area

Creativity, Harmony & Compact Living

The outcome was based on the two mega-trends; technology & urbanisation. By the minute technology changes how we interact, consume, create and how we experience. As more and more people are moving toward the cities, it challenges our lifestyle.

Along with design news from IKEA Anna Lenskrog Belfrage and Pella Hedeby created four room, based on the themes of growing, creativity, harmony and compact living.

Photo courtesy of IKEA

The result is indeed Pinterest-worthy and the “Let’s Make Room for Harmony” showcased a small space which felt alive, vibrant and so personal. Each inch was used up wisely with refreshing stylings.

So sit tight, enjoy and be inspired by the beautiful and creative vignettes curated and styled by Anna & Pella.

IKEA Festival

Furthermore. the IKEA festival was also an opportunity to showcase numerous collections designed together with the HAY, Tom Dixon and Kevin Lyons. The YPPERLIG collection by HAY showcased some of the most enviable chairs that will be launched in October 2017.

Illustrator, design and creative director, Kevin Lyons with his renowned funky Monsters.

Kevin Lyons

Tom Dixon Design Hack

Similarly, the DELAKTIG was designed in collaboration with Tom Dixon. The daybed is designed as a “hack” of the traditional daybed, an open platform for social living, that can work as a primary couch or as a centerpiece with infinite possibilities for add-ons on steel frame.

Photo courtesy ofIKEA

Sustainable Living

The IKEA Growroom by SPACE10, the innovative spherical structure that enables people tp grow their own food in a local and sustainable manner.

In addition to the furniture and design displays, IKEA commissioned the Swedish synthesiser company, Teenage Engineering for live performances exploring sound, light and live interaction for a true festival feeling.

So what do you say? Gorgeous creative office and bedroom/ dining space right? I love all four vignettes curated by Anna Lenskrog Belfrage and Pella Hedebyand especially the creative office spoke straight to my heart. Let me know your favourite?

Photo courtesy ofIKEA

All in all an extraordinary experience and the most creative hack on the Milano design week. A festival that showed the many ways design brands can get creative to address the oncoming urbanisation and its challenges.

Thank you so much for reading and wishing you a great rest of your week, see you soon.

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